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Downy Taps Lauren Conrad

Closet collaboration in new Pinterest campaign.

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By: TOM BRANNA

Editor

Procter and Gamble’s Downy is partnering with Lauren Conrad and California Closets to show that caring for your clothes can help you fall back in love with your closet with a wardrobe you’re inspired to wear. Beginning today, those in need of a closet makeover can enter Downy’s #ClosetLoveAffair sweepstakes on Pinterest for the opportunity to see how the scent combinations of Downy Infusions and Downy Unstopables can inspire exciting wardrobe choices that will help you fall back in love with yo...

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